Luma AI
Cappy’s Quick Take
| At a glance | Details |
|---|---|
| What it is | An AI creative platform with cinematic video models and agents that help plan and produce projects |
| Pricing | Plus $25/month · Pro $75/month · Ultra $250/month (annual billing) |
| Free plan | No free plan, limited free trial credits on sign-up |
| Works with | Web app and iOS app, plus an API for developers |
| Best for | Creative teams producing polished, cinematic work |
| Cappy Score | 4.0/5 |
What is Luma AI?
Luma AI makes cinematic video and image models, including its Ray video models. Its app combines these with Luma Agents, AI helpers that plan, generate, edit and refine creative projects.
Luma’s earlier app, Dream Machine, has evolved into Luma Agents. New users now start on Luma Agents, while Dream Machine remains for existing users only.
Plans include Luma’s own models plus selected outside image and video models, with commercial use. There’s no free plan, but new accounts get limited trial credits.
Key features
- Cinematic video models: create and transform video with Luma’s Ray models.
- Luma Agents: AI helpers that plan and produce creative projects with you.
- Outside models: use selected image and video models from other companies.
- Video editing: modify existing footage with AI.
- Commercial use: included on all paid plans.
- API: build Luma’s models into your own apps.
Pricing plans
| Plan | Price | Good for |
|---|---|---|
| Plus | $25/month billed annually ($300/year), or $30 billed monthly | Individual creators, with 10,000 credits a month |
| Pro | $75/month billed annually ($900/year), or $90 billed monthly | Active production, with 40,000 credits a month |
| Ultra | $250/month billed annually ($3,000/year), or $300 billed monthly | Agencies, with 150,000 credits a month |
| Team and Enterprise | Custom | Businesses that need shared credits and admin controls |
Which plan should you pick? Use the trial credits to test the app first. Plus is enough for most individual creators. Choose Pro only if you produce video every week.
Luma AI free trial: what to know
| Feature | Details |
|---|---|
| Free plan | None |
| Trial credits | Limited, on sign-up |
| Cheapest plan | Plus, $30 a month or $25 a month billed annually |
| Dream Machine | Existing users only |
The catch: There’s no ongoing free plan, and many online guides still describe Dream Machine’s old free and Lite plans, which new users can no longer get.
Who is Luma AI for?
- Creative teams: plan and produce campaigns with AI agents.
- Agencies: create polished concepts for clients.
- Filmmakers: transform and restyle footage.
- Designers: combine image and video work in one app.
Consider something else if you want a free plan, or a simple, low-cost video generator for occasional clips.
Pros and cons
Pros
- Cinematic video quality
- Agents that help manage whole projects
- Outside models included
- Commercial use on every paid plan
Cons
- No free plan
- Higher entry price than most video tools
- Product changed in 2026, so older guides are outdated
- Credit costs vary by model and resolution
Luma AI alternatives
| Tool | Why consider it |
|---|---|
| Runway | Strong editing tools and free starter credits |
| Kling AI | Realistic motion at a lower price |
| Google Flow | Free daily credits and Google’s video models |
| Pika | Fun effects and a free monthly allowance |
Compare them all side by side in our AI Video Generators list.
How to get started with Luma AI
- Sign up at lumalabs.ai to get trial credits.
- Start a project and describe what you want to make.
- Generate and refine with Luma’s models and agents.
- Choose a plan when your trial credits run out.
Tip: If you read a guide mentioning Luma’s free or Lite plan, it’s describing the old Dream Machine. Check Luma’s pricing page for the current plans.
Frequently asked questions
Is Luma AI free?
No. Luma AI has no free plan, but new accounts get limited trial credits. Paid plans start at $30 a month, or $25 billed annually.
How much does Luma AI cost?
Plus costs $30, Pro $90 and Ultra $300 a month. Billed annually, they cost $25, $75 and $250 a month.
What happened to Luma Dream Machine?
Dream Machine evolved into Luma Agents. New users start on Luma Agents, and Dream Machine is still available to existing users.
Can I use Luma AI videos commercially?
Yes. Commercial use is included on Luma’s paid plans.