lemlist
Cappy’s Quick Take
| At a glance | Details |
|---|---|
| What it is | A multichannel outreach tool for personalized email, LinkedIn and calling sequences |
| Pricing | Email plan from $69/month · Multichannel Expert $87/user/month (annual billing) |
| Free plan | No free plan, a 14-day free trial on Multichannel Expert |
| Works with | HubSpot, Salesforce and LinkedIn, plus a Chrome extension |
| Best for | Teams that want personalized outreach across email and LinkedIn |
| Cappy Score | 4.1/5 |
What is lemlist?
lemlist is a sales outreach tool known for personalization. You can add custom images, videos and landing pages to cold emails, and combine email with LinkedIn steps and calls in one sequence.
It includes email warmup, a lead database with enrichment, and AI help writing sequences. Multichannel Expert adds LinkedIn automation, calling and more sending addresses.
lemlist has changed its plans several times, so check the current pricing page. The free trial is only on Multichannel Expert.
Key features
- Multichannel sequences: combine email, LinkedIn and calls.
- Personalization: custom images, videos and landing pages.
- Email warmup: protect your sender reputation.
- Lead database: find and enrich leads with credits.
- AI sequences: get help writing campaigns.
- CRM integrations: sync with HubSpot and Salesforce.
Pricing plans
| Plan | Price | Good for |
|---|---|---|
| From $69/month | Email-only outreach | |
| Multichannel Expert | $87/user/month billed annually, or $109 billed monthly | Teams using email, LinkedIn and calls together |
| Enterprise | Custom | Large teams needing SSO and advanced controls |
Which plan should you pick? Use the trial to test LinkedIn and email together. Choose the Email plan if you only send cold email, or Multichannel Expert if LinkedIn steps matter to you.
lemlist free trial: what to know
| Feature | Details |
|---|---|
| Free plan | None |
| Trial length | 14 days |
| Trial plan | Multichannel Expert only |
| Credit card | Not required |
The catch: The trial only covers Multichannel Expert, and pricing has changed several times, so many online guides show outdated prices.
Who is lemlist for?
- Sales teams: run outreach across email and LinkedIn.
- Agencies: send personalized campaigns for clients.
- Founders: stand out with personalized emails.
- Recruiters: reach candidates on several channels.
Consider something else if you only need cheap, high-volume email sending, or you want a fully free plan.
Pros and cons
Pros
- Email, LinkedIn and calls in one sequence
- Strong personalization features
- Built-in warmup and lead database
- CRM integrations
Cons
- No free plan
- Trial only on Multichannel Expert
- Per-user pricing adds up
- Pricing changes often
lemlist alternatives
| Tool | Why consider it |
|---|---|
| Instantly.ai | Lower-cost, high-volume cold email |
| Apollo.io | Contact data and outreach with a free plan |
| Clay | Data enrichment for targeted lists |
| Lavender | AI coaching for better emails |
How to get started with lemlist
- Start the trial on Multichannel Expert at lemlist.com.
- Connect your email and LinkedIn.
- Build a sequence with personalized steps.
- Launch and track replies across channels.
Tip: Check lemlist’s pricing page on the day you buy, since its plans and prices change often.
Frequently asked questions
Is lemlist free?
No. lemlist has no free plan. It offers a 14-day free trial on Multichannel Expert, with no credit card needed.
How much does lemlist cost?
The Email plan starts at $69 a month. Multichannel Expert costs $109 per user a month, or $87 billed annually.
Does lemlist automate LinkedIn?
Yes. LinkedIn steps are included on Multichannel Expert.
Does lemlist include email warmup?
Yes. Warmup is included to help protect deliverability.