Apollo.io
Cappy’s Quick Take
| At a glance | Details |
|---|---|
| What it is | An all-in-one sales platform with a large B2B contact database, email sequences, a dialer and AI assistance |
| Pricing | Freemium · Basic $49/seat/month · Professional $79 · Organization $119 (annual billing) |
| Free plan | Yes, 75 credits a month, 2 sequences and 250 emails a day |
| Works with | Salesforce, HubSpot, Gmail and Outlook, plus a Chrome extension |
| Best for | Sales teams that want contact data and outreach in one tool |
| Cappy Score | 4.5/5 |
What is Apollo.io?
Apollo.io is an all-in-one sales platform. It combines a large database of B2B contacts with tools to find leads, enrich your CRM, send email sequences, make calls and track results.
AI features help you research prospects, write emails and automate parts of your prospecting. Its Chrome extension lets you find contact details while browsing LinkedIn or company websites.
Apollo is priced per seat and runs on credits. Revealing an email costs 1 credit and a phone number costs 8, so phone-heavy teams use credits much faster.
Key features
- Contact database: search and filter a large B2B database of people and companies.
- Email sequences: automate multi-step outreach campaigns.
- Data enrichment: fill in missing details in your CRM.
- Dialer: call prospects from inside Apollo.
- AI assistant: research prospects and write emails.
- Chrome extension: find contacts on LinkedIn and websites.
Pricing plans
| Plan | Price | Good for |
|---|---|---|
| Free | $0 | Testing, with 900 credits a year (75 a month) |
| Basic | $49/seat/month billed annually, or $65 billed monthly | Solo sellers, with 30,000 credits a year |
| Professional | $79/seat/month billed annually, or $99 billed monthly | Active SDRs, with 48,000 credits and advanced automation |
| Organization | $119/seat/month (annual only, 3-seat minimum) | Teams needing 72,000 credits, SSO and custom reports |
Which plan should you pick? Start on Free to test data quality in your market. Basic suits a solo seller. Choose Professional once you rely on sequences and automation every day.
Apollo.io free plan: what you get
| Feature | Details |
|---|---|
| Credits | 75 a month (900 a year) |
| Sequences | 2 |
| Daily emails | 250 |
| Time limit | None |
The catch: Phone numbers cost 8 credits each, so free credits reveal only a handful of phones a month. The 14-day trial on Basic and Professional also comes with a small credit allowance.
Who is Apollo.io for?
- SDRs: find leads and run outreach in one place.
- Founders: start outbound sales without big tools.
- Sales teams: sync data and activity with their CRM.
- Recruiters: find contact details for candidates.
Consider something else if you only need cold email sending, or you need very accurate phone data in markets Apollo covers less well.
Pros and cons
Pros
- Large database plus outreach in one tool
- Useful permanent free plan
- Strong CRM integrations
- Good value compared with enterprise data tools
Cons
- Phone numbers use credits quickly
- Data accuracy varies by region
- Per-seat pricing grows with your team
- Organization is annual-only with a 3-seat minimum
Apollo.io alternatives
| Tool | Why consider it |
|---|---|
| Clay | Data enrichment from 100+ providers |
| Instantly.ai | High-volume cold email sending |
| lemlist | Personalized multichannel outreach |
| Lavender | AI coaching for better sales emails |
How to get started with Apollo.io
- Sign up free at apollo.io.
- Filter the database by job title, industry and location.
- Save leads and reveal the contact details you need.
- Start a sequence or sync leads to your CRM.
Tip: Reveal emails first and phone numbers only for your best leads, since each phone costs 8 credits.
Frequently asked questions
Is Apollo.io free?
Yes. Apollo’s free plan has no time limit and includes 75 credits a month, 2 sequences and 250 emails a day.
How much does Apollo.io cost?
Billed annually, Basic costs $49, Professional $79 and Organization $119 per seat per month. Billed monthly, Basic is $65 and Professional $99.
How do Apollo credits work?
Credits are granted per seat and pooled across your team. An email reveal costs 1 credit and a phone number costs 8.
Does Apollo.io have a free trial?
Yes. Basic and Professional come with a 14-day trial. Afterwards you can pay or move to the Free plan.