Kapwing
Cappy’s Quick Take
| At a glance | Details |
|---|---|
| What it is | A collaborative browser video editor with AI subtitles, dubbing and an AI assistant |
| Pricing | Freemium · Pro $16 · Business $50 per member/month (annual billing) · Enterprise custom |
| Free plan | Yes, watermarked 720p exports, short export length and 10 AI credits |
| Works with | Exports sized for YouTube, TikTok and Instagram, all in the browser |
| Best for | Teams that edit social and marketing videos together in the browser |
| Cappy Score | 4.1/5 |
What is Kapwing?
Kapwing is a browser-based video editor built for teams. Several people can work in the same workspace and project, which makes it popular with marketing and social media teams.
Its AI tools handle the repetitive parts of editing: auto subtitles, removing silences, translating and dubbing videos, text-to-speech, and an AI assistant that can plan and make supported edits to a project.
Pricing is per member, and every plan has a monthly pool of AI credits that the AI tools spend. Kapwing doesn’t offer a free trial of its paid plans, so the free plan is the way to test it.
Key features
- Browser editor: edit video in the browser with no install.
- Auto subtitles: generate, edit and translate subtitles.
- Smart Cut: remove silences and pauses automatically.
- AI dubbing and text-to-speech: translate videos into other languages with AI voices.
- AI assistant: ask the assistant to plan, generate media and make supported edits.
- Team workspaces: share projects, brand kits and assets with your team.
Pricing plans
| Plan | Price | Good for |
|---|---|---|
| Free | $0 | Trying Kapwing with watermarked 720p exports |
| Pro | $16/member/month billed annually ($192/year), or $24 billed monthly | Solo creators who need watermark-free 4K exports up to 2 hours and 1,000 AI credits a month |
| Business | $50/member/month billed annually ($600/year), or $64 billed monthly | Teams that need 4,000 AI credits a month, voice cloning, lip sync and extra credit packs |
| Enterprise | Custom | Larger organizations with custom storage, security and support |
Which plan should you pick? Test on Free first. Pro on annual billing suits one creator who needs clean exports. Choose Business only if you dub videos heavily or need voice cloning, since it’s the only plan that can buy extra credits.
Kapwing free plan: what you get
| Feature | Details |
|---|---|
| Watermark | Yes |
| Export quality | 720p |
| Export length | A few minutes per video (Kapwing’s pages disagree on the exact cap) |
| AI credits | 10 in total |
The catch: The free plan is a demo: exports are watermarked, low resolution and short, and there are only 10 AI credits. There’s no free trial of Pro and no refunds once you upgrade, so test carefully on Free first.
Who is Kapwing for?
- Marketing teams: edit social and ad videos together.
- Social media managers: subtitle and resize clips for every platform.
- Educators: subtitle and translate lessons.
- Global brands: dub videos into other languages.
Consider something else if you want a usable free plan, a free trial of paid features, or the lowest price for a large team.
Pros and cons
Pros
- Strong real-time team collaboration
- Good AI subtitles, translation and dubbing
- Runs fully in the browser
- 4K exports up to 2 hours on Pro
Cons
- Free plan is very limited
- No free trial of paid plans
- Per-member pricing gets expensive for teams
- Extra credits only on Business
Kapwing alternatives
| Tool | Why consider it |
|---|---|
| Descript | Edit talking-head video and podcasts by editing the transcript |
| CapCut | Template-driven social editing with a strong free plan |
| Clipchamp | Microsoft’s free editor with watermark-free 1080p exports |
| OpusClip | Turns long videos into short, captioned clips automatically |
Compare them all side by side in our AI Video Editors list.
How to get started with Kapwing
- Sign up free at kapwing.com with Google or email.
- Create a project and upload or paste a link to your video.
- Add subtitles and use Smart Cut to remove silences.
- Invite teammates and export once you’re happy.
Tip: Kapwing doesn’t offer refunds once you upgrade, so finish a real project on Free before paying, even if it’s watermarked.
Frequently asked questions
Is Kapwing free?
Yes. Kapwing has a free plan, but exports carry a watermark, are limited to 720p and short lengths, and you get 10 AI credits.
How much does Kapwing cost?
Pro costs $16 per member per month billed annually, or $24 monthly. Business costs $50 per member per month billed annually, or $64 monthly.
Does Kapwing have a free trial?
No. Kapwing doesn’t offer a free trial of its paid plans; the free plan is the way to test it.
How do Kapwing credits work?
AI features such as dubbing, text-to-speech and AI generation spend credits from a shared monthly pool: 1,000 on Pro and 4,000 on Business.