Recraft
Cappy’s Quick Take
| At a glance | Details |
|---|---|
| What it is | An AI design tool that creates vector graphics, icons, logos and images in a consistent brand style |
| Pricing | Freemium · Basic $10/month · Pro from $16/month · Teams from $18/seat/month (annual billing) |
| Free plan | Yes, limited daily credits, with public images and no commercial use |
| Works with | Web and mobile apps, SVG and PNG downloads, plus an API |
| Best for | Designers and brands who need editable, on-brand graphics |
| Cappy Score | 4.1/5 |
What is Recraft?
Recraft is an AI design tool. Besides regular images, it creates vector graphics you can download as SVG files, which makes it useful for icons, logos, illustrations and other assets designers need to edit and scale.
You can create custom styles from reference images, so every graphic matches your brand. Paid plans also unlock outside image models, and Pro adds video models.
Recraft runs on credits. The free plan is for personal use only: images are public and owned by Recraft, so commercial work needs a paid plan.
Key features
- Vector generation: create graphics you can download as editable SVG files.
- Brand styles: build custom styles from reference images for consistent results.
- Logos and illustrations: draft logo ideas with the Logo Maker, plus icons and illustrations.
- Editing tools: refine images with tools like the magic wand, custom color palettes and Creative Upscale.
- Outside models: use other AI image models on paid plans.
- Video: create videos with outside video models on Pro.
Pricing plans
| Plan | Price | Good for |
|---|---|---|
| Free | $0 | Personal use with limited daily credits |
| Basic | $10/month billed annually ($120/year), or $12 billed monthly | 1,000 credits a month, commercial rights and private images |
| Pro | From $16/month billed annually, or $20 billed monthly | 2,000 credits a month (up to 16,000), video models and priority generation |
| Teams | From $18/seat/month billed annually, or $22 billed monthly | Shared workspace and styles, SSO and 2,000 credits per seat |
Which plan should you pick? Use Free only to test the tool. For any business use, start with Basic: it’s the cheapest plan with commercial rights. Choose Pro if you need more credits or video.
Recraft free plan: what you get
| Feature | Details |
|---|---|
| Credits | Limited daily credits (Recraft doesn’t publish an exact number) |
| Privacy | Images are public |
| Ownership | Recraft owns free images, with no commercial use |
| Models | Recraft’s own models only |
The catch: Free images are public and owned by Recraft, so you can’t use them for a business, a client or anything you sell.
Who is Recraft for?
- Designers: create editable vectors, icons and illustrations.
- Marketers: produce on-brand graphics for campaigns.
- Brand teams: keep every asset in the same visual style.
- Small businesses: draft logo and icon ideas.
Consider something else if you only need photorealistic images, or you want to use free images commercially.
Pros and cons
Pros
- Real vector output as SVG
- Custom brand styles for consistent results
- Commercial rights from $10 a month
- Outside image and video models on paid plans
Cons
- Free images are public and owned by Recraft
- No commercial use on the free plan
- Free allowance isn’t clearly published
- Video needs the Pro plan
Recraft alternatives
| Tool | Why consider it |
|---|---|
| Ideogram | Readable text in posters, ads and logos |
| Adobe Firefly | Built for commercial use, with text to vector |
| Midjourney | Highly artistic, polished images |
| Leonardo.ai | Many AI models and free daily tokens |
How to get started with Recraft
- Sign up free at recraft.ai.
- Choose image or vector, and pick a style or create your own.
- Write a prompt and generate.
- Download as SVG or PNG, after upgrading if it’s for commercial use.
Tip: Create a brand style from a few of your existing graphics first. It keeps colors and look consistent across everything you generate.
Frequently asked questions
Is Recraft free?
Yes, for personal use. The free plan gives limited daily credits, but images are public, owned by Recraft and can’t be used commercially.
How much does Recraft cost?
Basic costs $12 a month, or $10 a month billed annually. Pro starts at $20 a month ($16 annually), and Teams starts at $22 per seat ($18 annually).
Can Recraft create SVG files?
Yes. Recraft can generate vector graphics and you can download them as SVG files.
Can I use Recraft images commercially?
Yes, on any paid plan. Basic and higher plans include commercial rights and private images.