Jasper
Cappy’s Quick Take
| At a glance | Details |
|---|---|
| What it is | An AI content platform for marketing teams, with brand voices and AI agents |
| Pricing | Pro $59/seat/month (annual billing) or $69 monthly · Business custom |
| Free plan | No free plan, a 7-day free trial on Pro |
| Works with | Browser extension, plus integrations on Business |
| Best for | Marketing teams producing on-brand content at scale |
| Cappy Score | 4.0/5 |
What is Jasper?
Jasper is an AI content platform built for marketing teams. It writes blog posts, ads, emails, social posts and landing page copy, using your brand voice and company knowledge so the output sounds like you.
You can teach Jasper your brand voice, upload knowledge assets like product details, and define audiences. Its AI agents handle common marketing workflows, and Business adds custom agents, Jasper Grid and API access.
It’s priced for professionals and teams rather than casual users, with no free plan.
Key features
- Brand voices: teach Jasper how your brand writes (2 on Pro, unlimited on Business).
- Knowledge assets: give Jasper your product and company information.
- Marketing agents: run common marketing workflows with AI agents.
- Canvas: a workspace to create and edit campaign content.
- 30+ languages: create content in more than 30 languages.
- Business features: custom agents, Jasper Grid, API access and admin controls.
Pricing plans
| Plan | Price | Good for |
|---|---|---|
| Pro | $59/seat/month billed annually, or $69 billed monthly | Individual marketers and small teams |
| Business | Custom (12-month minimum) | Larger marketing teams needing custom agents, API and governance |
Which plan should you pick? Start with the 7-day trial of Pro. Stay on Pro if you’re a solo marketer or small team, and talk to sales about Business for advanced agents, API access and admin controls.
Jasper free trial: what to know
| Feature | Details |
|---|---|
| Free plan | None |
| Trial | 7 days on Pro |
| Pro seats | 1 seat included, priced per seat |
| Older Creator plan | Retired, no longer sold |
The catch: There’s no free plan, and Jasper is one of the pricier writing tools. Its cheaper Creator plan has been retired, so Pro is now the entry point.
Who is Jasper for?
- Marketing teams: produce campaign content in a consistent brand voice.
- Agencies: create content for multiple clients.
- Content teams: scale blog and social output.
- Founders: create on-brand marketing copy quickly.
Consider something else if you only need grammar help or occasional rewrites, since cheaper tools cover that well.
Pros and cons
Pros
- Strong brand voice and knowledge features
- Built for marketing workflows
- 30+ languages
- Powerful Business features for larger teams
Cons
- No free plan, only a 7-day trial
- Expensive compared with general AI writers
- Pro includes just one seat
- Business pricing isn’t published
Jasper alternatives
| Tool | Why consider it |
|---|---|
| Rytr | Budget AI copy generation with a free plan |
| Grammarly | Grammar, tone and AI writing help everywhere |
| QuillBot | Paraphrasing and summarizing at a low price |
| Wordtune | Sentence rewrites and summaries |
How to get started with Jasper
- Start the 7-day trial of Pro.
- Set up your brand voice and add knowledge about your product.
- Pick a template or agent for the content you need.
- Edit and publish, or send content to your other tools.
Tip: Set up your brand voice and knowledge first. Jasper’s output is much more useful once it knows your brand.
Frequently asked questions
Is Jasper AI free?
No. Jasper has no free plan, but Pro includes a 7-day free trial.
How much does Jasper AI cost?
Pro costs $59 per seat per month billed annually, or $69 billed monthly. Business pricing is custom.
Does Jasper still have a Creator plan?
No. Jasper retired its Creator plan, so Pro is now the entry-level plan.
What languages does Jasper support?
Jasper can create content in more than 30 languages.